Celebrating Earth Day with Purpose Across 32 Companies and 125 Volunteers
Cori Hammoor • Director of Marketing
This year, we celebrated Earth Day not just by talking about conservation but by actively participating in it through our Earth Day Wildlife Conservation Virtual Volunteer Event. Powered by Percent Pledge, this event was a resounding success that turned passion into action with an unforgettable experience.
Our goal was to harness the widespread enthusiasm for Earth Day to create a meaningful and engaging experience for our community. We succeeded beyond expectations, engaging a diverse group from 32 companies, with 168 registrants and a remarkable 74% attendance rate. In total, 125 dedicated volunteers showed up to contribute their time and skills, undertaking the crucial task of identifying, counting, and tracking wild beluga whales through underwater photo analysis. This vital work helps scientists gather essential data on the age, sex, and group dynamics of belugas, contributing to ongoing efforts to understand and preserve these majestic creatures. Our volunteers' efforts resulted in over 5,500 animals being identified, with 125 hours of service provided, translating into an impressive $13,875 of in-kind value.
The feedback from participants was overwhelmingly positive, reflecting the event's success and the meaningful engagement it fostered.
A significant highlight was the enthusiastic endorsement from one of our customer's main contact:
The Beluga event was a huge hit! So fun. I'm really loving these Percent Pledge Community Volunteer Events.
This kind of feedback is especially valuable as it comes from those who are leaders in People, Culture, and Social Impact—professionals dedicated to fostering a culture of giving and community engagement within their companies.
Our Earth Day event not only achieved its goals but also left a lasting impression on all participants, fostering a deeper connection with nature and each other. These efforts highlight the power of community and technology in addressing global challenges. We're incredibly proud of our volunteers and thankful for the enthusiasm and impact they bring to our collective mission of conservation.
