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End Gun Violence

Our End Gun Violence Cause Portfolio contains highly strategic nonprofits reducing gun violence in the U.S. by demanding and assisting with effective policies, and educating on how to recognize, intervene, and get help for individuals who may be at risk of hurting themselves or others.

What is a Cause Portfolio?

Cause Portfolios are full of carefully chosen nonprofits to donate to that make an incredible impact on specific causes separately. So when united in our Portfolios, it allows your team to make a holistic impact on the cause.

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Charities in the End Gun Violence Cause Portfolio


Reducing gun violence. Ending mass incarceration.

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Everytown for Gun Safety

We are reducing gun violence in America.

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Sandy Hook Promise

Protecting children from gun violence.

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Our charity evaluation process

Percent Pledge evaluates all nonprofit partners across a wide range of carefully considered vetting criteria, such as the following:

  • Top-tier ratings from evidence-based charity evaluations, such as GuideStar, GiveWell, and Charity Navigator.
  • Diverse leadership that is representative of the communities served.
  • Transparent financials when reviewed by our partner, The Giving Back Fund, whose team carries 200+ years of expertise.
  • A unique and innovative approach to solve long-standing issues, often through technology, model, systems, and or partnerships.
  • Clear and consistent impact transparency of positive, intended outcomes.
  • Bonus: customer-specific criteria, such as alignment with Diversity, Equity, and Inclusion commitments.