Employees are demanding companies to be socially responsible. More and more companies are not only listening to employees' calls for corporate purpose, but they are also multiplying their employees' positive impact on causes with matching donations (resulting in a beautiful uptick in donation matching programs).
Benefits of donation matching programs
Engages employees through valuing their passions.
55% of employees currently give back. So by allowing employees to support various charities or causes they believe in and are already supporting, it empowers them to bring their full selves to work as their company supports their passions and beliefs (Percent Pledge Passion Assessment 2021).
Attracts and retains top talent.
83% of employees would be more loyal to a company that helps them contribute to social and environmental issues. Plus, 88% of millennials and 74% of employees say their job is more fulfilling when given opportunities to impact social issues positively (Cone 2016).
Stays competitive as an employer brand.
71% of employees say it is imperative or very important to work where the culture supports giving and volunteering (America's Charities Snapshot Employee Donor Research). Plus, 75% of millennials would take less pay to work for a socially responsible company (Cone 2016). Today’s talent (Millennials + GenZ) have a desire beyond money. Once there is a direct link to a social impact program, it inherently boosts recruitment.
Above are a few benefits of donation matching programs. Still, the best benefit of all is supporting the nonprofits making a difference in social issues and causes employees care about most.
Learn more on how to create and manage an effective donation matching program here.